Research Focus:

• Analyzed Netflix's market position through data-driven insights on consumer behavior, competition, and target demographics.

Data Sources:

• Utilized academic and commercial databases (e.g., Statista, IBISWorld, Pew Research, Nielsen, Mintel).

• Included company reports, industry whitepapers, and third-party market analyses.

Target Market Analysis:

• Identified primary audience segments by age, location, income, and media preferences.

• Assessed behavioral trends like binge-watching frequency and platform loyalty.

Competitive Landscape Review:

• Benchmarked Netflix against Disney+, Hulu, Amazon Prime Video, and HBO Max.

• Evaluated content libraries, pricing strategies, market share, and user satisfaction.

Consumer Behavior Insights:

• Researched motivations for subscription, cancellation, and content selection.

• Interpreted user sentiment from reviews, surveys, and social media data.

Data Validation:

• Documented who collected the data, when it was collected, and the methodology used.

• Assessed each source for credibility, relevance, and timeliness.

Visual Data Representation:

• Created charts and graphs (bar, pie, line, heat maps) to illustrate key insights.

• Used tools such as Excel, Google Sheets, and Canva for clean visualizations.

Critical Evaluation:

• Discussed potential data limitations, gaps, and the context behind the numbers.

• Compared historical trends with current consumer patterns to assess shifts.