brand equity class,
integrated marketing communication, Master of Science,
West Virginia University
this is just a project, thus I have no affiliation with fenty beauty or rihanna (unfortunately)
the specs
Brand Identity Assessment
Internal Brand Perception
External Brand Perception
Digital Presence Audit
Marketing Collateral Review
Competitive Analysis
Recommendations and Opportunities
Lots of research
Lots of not-knowing-what-was-going-on
Lots of figuring it out!
I got a 100% on this assignment
